Mapping The Behaviour Economy
The project aimed to map past technological advancements and their impact on human behavior, while also projecting future technologies and their potential influence on society.
Understanding and Anticipating the Impact of Technology on Human Behavior
This project explores the relationship between technological evolution and shifts in human behavior. It analyzes how past innovations such as digital media, smartphones, and social networks have reshaped attention, habits, and social interactions. By mapping these transformations, the project aims to identify patterns and anticipate how future technologies might influence human conduct, values, and economies of attention. The work combines speculative design with behavioral mapping to project possible futures where technology not only enables but also manipulates human decisions. It serves as both a reflective tool and a foresight exercise, encouraging a critical look at how emerging systems might shape our lives.
